GE Healthcare Launches "Operation Pink" in 2023 to Inspire Unbounded Care with the Power of Art

GE Healthcare launches "Operation Pink" in 2023 to inspire unbounded care with the power of art

On October 12, 2023, GE Healthcare’s “Those Who Feel” Breast Cancer Prevention and Treatment Charity Art Exhibition was unveiled in Shanghai, marking the official launch of GE Healthcare China’s 2023 “JoinPink Action”. This is the first "Pink Action" launched by GE Healthcare as an independent brand. Based on the new corporate mission of "Creating Unbounded Medical Care", GE Healthcare teamed up with 11 Chinese and foreign artists to create a co-creation to present the concern and collective interpretation of breast health. , aims to allow the public to transcend the boundaries of gender, age, identity, and language, generate emotional understanding and resonance, and inspire more people to transform cognitive accumulation into spontaneous actions, taking the first step towards early screening and early diagnosis of breast diseases.

According to data released by the WHO's International Agency for Research on Cancer (IARC), the number of new cases of breast cancer in 2020 reached 2.26 million, surpassing lung cancer for the first time and becoming "the world's No. 1 cancer." In China, the incidence rate of breast cancer ranks first among female malignant tumors, and it is getting younger. In fact, as a preventable and treatable tumor, breast cancer has an early-stage five-year survival rate of up to 90%, which is 4.5 times that of late-stage breast cancer. It can be seen that high-quality early screening of breast cancer is crucial to improving the prevention and treatment of breast cancer. Unfortunately, the current detection rate of early breast cancer in my country is less than 20%, and only 5% of the cases are detected by screening. What is missing is the public’s scientific understanding of breast health screening and the importance of screening in the screening pathway. Control of diagnostic quality.

In order to improve women’s understanding and awareness of breast health and change the fear, luck mentality and stigma that prevent women from taking early screening and early diagnosis, GE Healthcare invited 11 pioneering artists to work together to create a The key to interpreting the indescribable feelings and emotions that breast cancer brings to the body and life, so that breast cancer is no longer a distant and cold medical concept, but allows the audience to face those important moments of life, creating urgent motivation for correct actions. Emotional motivation.

Among the creators of this exhibition, there are mothers who have experienced childbirth, partners with cultural differences, and men who are thoughtful in their understanding. They are based on their understanding of breast health and female vitality, and their listening and feelings about the experiences of real patients. , using paper art, painting, digital art, installation art and other forms to create a series of diverse and colorful art works, which are displayed in three chapters: "Seeing Emotions", "Dialogue in the Face of Pain" and "Feeling and Gazing". Relevant health education materials are also provided at the exhibition site to help visitors better understand the prevention and treatment methods of breast cancer.

Some of the exhibits in the public welfare art exhibition "Thousands of Feelers"

"Medical care has no boundaries, and so does art. Medical care, like art, contains humanistic care, condenses and conveys care. We hope that through the works of these cross-border artists, medical care can have warmth and special life experiences and emotions Being seen and conveyed can inspire more people to turn empathy into action." Zhong Luyin, chief communications officer of GE Healthcare China, said: "Since the launch of Pink Action 18 years ago, GE Healthcare has continued to help through innovative technologies and public education. 'Her Health' helps promote high-quality early screening and diagnosis of breast cancer to become a social consensus and normalized action."

18 years into Operation Pink, the original intention of promoting precise prevention and treatment of breast cancer remains unchanged

Women's health is an important cornerstone of national health and an important part of the construction of "Healthy China". As a "long-termist" who cares about women's health, GE Healthcare has launched the "Pink Action" public welfare activity for breast cancer prevention and treatment every year since 2006, exploring screening diagnosis and treatment paths suitable for China through high-quality product technology and digital innovation, and cooperation. The three aspects of raising public awareness of early health and free clinics and education will help improve the level of precise prevention and treatment of breast cancer in China, and spread pink care to more people.

• In terms of product technology innovation, GE Healthcare has more than ten screening product technologies and digital innovations in the full imaging path of breast cancer screening and diagnosis, and under the strategic guidance of “comprehensive domestic production, unbounded innovation, and win-win cooperation” , continue to develop and launch more new products that are more suitable for Chinese women's characteristics. This year, Pristina Hygeia’s ultra-high-end scientific research digital breast machine and ABUS 2.0 fully automatic breast ultrasound AI overall solution were launched in China to help improve the quality and efficiency of breast cancer screening and diagnosis.

• In terms of cooperating to explore screening diagnosis and treatment paths suitable for China, GE Healthcare has cooperated with national authoritative institutions to formulate screening standards for Chinese women’s breast characteristics and conduct relevant academic research; it has sincerely collaborated with industry partners to break down barriers to screening diagnosis and treatment and explore breast cancer An all-in-one solution for cancer.

• In terms of health education and public welfare clinics, so far, GE Healthcare has provided breast cancer screening training to more than 10,000 primary doctors, and has cooperated with more than 50 medical institutions to carry out free breast cancer screening, benefiting more than 20 It reaches nearly 60,000 women in provinces/municipalities directly under the Central Government, and its online and offline science popularization and education reaches nearly 100 million people. In the first half of 2023 alone, 25 public welfare screening activities have been carried out, covering a total of more than 5,000 women. Activities in the second half of the year are in full swing. During the "Pink October" World Breast Cancer Prevention and Control Month, GE Healthcare will also carry out "Pink Run" in Beijing, Shanghai, Guangzhou, Wuxi, Hong Kong and Taiwan, and provide support for women Free, high-quality breast screenings are provided to employees and their families.