China World Technology Medical Equipment Service Group
China, Shanghai - On November 5th, Royal Philips, the global health technology leader, participated in the "Fifth China International Import Expo" with its latest innovations. Continuing the theme of "Using technology to help health without boundaries" and focusing on "the whole process of health care", Philips has brought professional customers and consumers coverage of "healthy life", "disease prevention", "precise diagnosis", "interventional therapy" and Smart devices, information systems, services and solutions for "home care".
Intelligent technology empowers healthy living experience in all scenarios, "Philips Healthy Living Lab" sneak peek
The world's first D2C offline experience center of "Philips Healthy Life Lab" will open in Shanghai Fengshengli in November 2022. In this urban space that combines historical features and Shanghai-style culture, Lab has created an inspiring experience space with a youthful brand attitude and open and innovative ideas—combining the healthy life experience of offline physical stores with online health Combining the life content platform, integrating consumer experience and new retail, and working closely with partners with the same concept in product crossover and digital marketing, to build a Philips big health ecological chain and create a deeper and more comprehensive experience for consumers. Rich healthy living experience.
In order to let visitors have a sneak peek, Philips built a condensed version of the "Healthy Life Lab" on the booth of this CIIE. It adopts a family scene presentation method to focus on displaying the full line of personal care products of the Philips brand, covering oral health, grooming and beauty. Posture, maternal and child health, respiratory health and other care scenarios.
Better serve the Chinese market with meaningful innovation
Philips has strong and lasting innovation in the field of "healthy living". For three consecutive years, Philips has been listed on the "Golden Brand" issued by "China Business News" magazine, ranking first in its category. In 2022, with its electric toothbrush and shaver, Philips won the first place in the "Most Popular Personal Care Equipment Brand" and won the "Golden Brand" award again.
Cheng Ning, Senior Vice President of Philips Greater China and General Manager of the Healthy Life Business Group, said: "Following the brand strategy of 'Go Young, Go Premium, Go Professional' (younger, more valuable, more professional), Philips is serving China from the source. Consumers bring more novel and innovative products and solutions. This year, the company established three "Philips Innovation Centers" in China. Among them, the "Philips Innovation Center" in Shenzhen focuses on healthy life and connected care business, which is an important The source of 'localized' product innovation."
Relying on the "spotlight" effect of CIIE, accelerate the landing of global innovative "health technology" products
This year, around the booth layout of the condensed version of "Healthy Life Lab", Philips will bring more innovative personal care products. In the area of oral health, Philips has brought efficient and scientific oral care solutions such as Sonicare Diamond AI Brush, Diamond Brush, Electric Water Flosser and Zoom!. Among them, the diamond AI brush is equipped with Philips innovative SenseIQ precision intelligent sensing technology and five intelligent sensing chips, which can sense pressure hundreds of times per second and can automatically adjust the brushing gear and strength; the seamless design of the body has both appearance and texture, With three-in-one brush head, Bluetooth APP and dual charging black technology, it creates a full range of teeth cleaning experience for consumers.
In the men's grooming and women's beauty areas, Philips demonstrated how to help consumers easily create a tidy, healthy and confident image through smart and professional products. Men's grooming has made breakthroughs and upgrades again this year, launching a new "Honeycomb X Shaver" and a new generation of high-end flagship Honeycomb series and other products; Among them, the Honeycomb X Shaver has a unique SKINEASE muscle soothing technology, which is comfortable and clean without hurting the skin , friendly to sensitive skin; the surface of the cutter head is covered with a microbead protective coating, up to 100,000 microbeads per square centimeter, the smoothness of shaving is increased by 20%, and it is also friendly to acne skin; 360° air cushion floating cutter head , like an "air cushion", closely fits the facial contours, fully fits without irritation, and sweeps dead corners; Philips' unique pioneering windmill cutting system can achieve 56,000 times of cutting and shaving per minute; European imported stainless steel blades, strong Corrosive and skin-friendly, the self-sharpening system keeps the blade sharp, without pulling it, and more comfortable. Philips Honeycomb X Shaver and the global popular game League of Legends limited joint Ezreal also launched offline at the CIIE, making shaving not only a daily personal care, but also a way to integrate love and express yourself Way.
It is also worth mentioning that the Philips "zero heat loss" small whirlwind hair dryer uses zero heat loss technology. The damage is reduced to 0, so there is no need to worry about the whole process. Double negative ion maintenance, make hair smooth and supple. The 2200W strong airflow brings a wind speed of 110km/h. With the unique swirl nozzle, it can easily blow out fluffy air at home, meeting the needs of modern women to complete hair care and styling safely and efficiently in their busy lives.
The epidemic situation continues to repeat, and masks have become a must-have item for people's daily travel. The light version of the Philips electric fresh air mask exhibited at this CIIE can effectively achieve the balance of KN95 protection and free breathing. It is equipped with a breakthrough and innovative AirPower super-power engine, with a fresh air volume of up to 33 liters per minute, breathable and not stuffy, and can quickly discharge moisture, heat and carbon dioxide, allowing fresh air to enter the mask. Equipped with KN95 professional protective filter element, which can filter more than 95% of PM2.5, pollen and bacteria, professional purification, and realize "new air in seconds". The masks are not only practical, but also quite beautiful-customized according to Asian faces, which fit the facial contours better, and are available in a variety of colors while taking into account the value of the face.
Leveraging on the "open platform" of CIIE, we will continue to innovate and evolve together with our partners to create a win-win situation
In the past five years, Philips has continued to expand its "circle of friends" by undertaking the spillover effects of the CIIE, joining hands with Chinese supply chain and cross-border business partners, and relying on their respective advantageous resources to better serve the Chinese market.
At this CIIE, Philips and Shenzhen Yuehai Global Supply Chain Co., Ltd., Shenzhen Eternal Asia Supply Chain Co., Ltd., Beijing Jinsui Technology Development Co., Ltd. under China Xinxing Group Co., Ltd., and Chongqing Yuou Cross-border E-Commerce Co., Ltd. Co., Ltd. and Yuou (Hong Kong) International Co., Ltd. signed an agreement on the CIIE platform and reached an important cooperation intention, which will focus on import and logistics services, digital marketing, product research and development, channel expansion and "end-to-end" full-link solutions We will carry out in-depth and specific cooperation, jointly promote the development of new formats and new models, and continue to lead the innovation of the industry.
Among them, on the first day of the CIIE, Philips and Shenzhen Yuehai Global Supply Chain Co., Ltd. signed a purchase intention order of 300 million US dollars, winning the "first order" of this CIIE. The two parties will join hands in warehousing and logistics, e-commerce operations, distribution and execution, etc., to bring Chinese consumers a better service experience.
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